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Protection included free with three plain claim rules and the 0.4% rate.
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Shipping Protection Card states the default coverage against the paid add on industry, some checkouts sell this for $2.98 a box, ours is included because the parcel is our responsibility until it is in your hands. Three claim rules follow with their exact mechanics, including the rare marked delivered case where the customer is not the investigator. The footer publishes the claim rate, 0.4%, free coverage as arithmetic rather than generosity.
Rules are one array. Naming the $2.98 checkbox is the positioning, buyers have seen it and resented it.
Reach for this block near checkout or on the shipping policy page. Every rule must match operations, the 7 day and 2 day clocks especially.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the default protection statement. Other protection cards:
Tip: you are not the investigator resolves the worst delivery dispute feeling in five words, the customer being made to do the courier's casework.