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The published 6.2 percent return rate with its category context, named culprit, and named fix.
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Returns Rate Transparency publishes the 6.2% return rate as a four-stat band with its story in two paragraphs. The stats are the current rate, the category average (apparel runs past 20%), the 2023 rate before the fix, and the belt sizing share of those 2023 returns (38%). The prose names the culprit, the belt guide that measured the belt you already own instead of your trouser size, and the outcome: rate fell from 9.1% to 6.2% within a year. The header is plain: “Our return rate is 6.2%. Here is its story.”
Stats are one array. The named culprit and the named fix are what separate a published rate from a published boast.
Reach for this block on the brand story page or the returns center alongside returns sections. Update the trailing-12-months figures each quarter or the publication date claim in the lede becomes false.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the belt-culprit stat story. Other transparency bands:
Tip: naming a specific culprit (belt sizing, 38% of returns) and a specific fix (a guide change, rate halved in a year) turns a statistic into a story the buyer can verify and trust.