About this block

Gift Card Hero opens the gift card page by reframing the gift card itself, admitting they have better taste in their own things is respect, not failure. The copy does the work the product cannot, and three term tiles carry the facts, any amount, never expires, sixty seconds to send.

Terms are one small array. The headline speaks to the giver mid doubt, which is exactly who lands on this page.

When to use

Reach for this block at the top of the gift card page above the purchase form. Strongest in gifting seasons, fine all year, gift cards are the only product with guaranteed fit.

A natural flow around it on an Ecommerce Pro page:

Before

• Nothing, heroes open the page

After

• Gift card purchase
• Gift card FAQ

What you can display

One strong use is the reframed pitch with three terms. Other heroes:

• Last minute framing. It is December 24 and this still arrives on time.
• Corporate framing. The team gift that respects forty different tastes.
• The anti card. For stores whose products are the card, experiences and memberships.

Tip: the gift card pitch is always about the giver's feelings, not the card's features, the three tiles handle features fine on their own.