Unsubscribe Promise Card
Five email commitments naming the industry practices they refuse.
Five email commitments naming the industry practices they refuse.
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Unsubscribe Promise Card publishes the email policy as five numbered commitments, immediate unsubscribe, no win back drips, no open pixels, no audience matching, and one cart email instead of the discount ladder. Each detail names the industry practice it refuses, which is what makes the list legible.
Promises are one array in the numbered prose format. Every commitment is auditable by anyone with an inbox, the lede points that out.
Reach for this block linked from every capture block and rendered on the email preferences page. It converts the most email burned customers, the ones with the throwaway address ready.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the five refusals. Other policies:
Tip: the discount ladder refusal costs real revenue and buys the only list quality metric that compounds, subscribers who trust the sender.