Drop List Signup
The 48 hour head start explained as sequence not exclusivity, beside the last drop counted in four stats.
The 48 hour head start explained as sequence not exclusivity, beside the last drop counted in four stats.
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Drop List Signup explains the 48 hour head start as sequence rather than exclusivity: "The list is not a velvet rope, it is a place in the queue." The three benefit lines state the mechanism plainly: quantities and prices in the email, decide before the rush. Beside the form, a stats card counts the last drop: sold through in 9 days, 71% of units to list members, 29% to the open store, 5 drops in the last 12 months. The cadence note under the form is the other honest line: "4 to 5 emails a year, because that is how often we drop."
Benefits and last drop stats are two arrays. The 29% left for the open store is the line that keeps the queue framing from sounding like false scarcity.
Reach for this block on the drops landing page or below the store hero during a drop window. The stat card must update after each drop, fabricated numbers here are a policy problem.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the queue explained with the last drop counted. Other list signups:
Tip: publishing the 29% that went to the open store is the one line that separates an honest queue from a manufactured shortage, do not omit it.