Three Tile Feature
One tall lead category beside two stacked tiles, traffic steered by area.
One tall lead category beside two stacked tiles, traffic steered by area.
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Three Tile Feature merchandises with layout, one tall lead category takes half the section while two wide tiles stack beside it, traffic steered by area rather than by banner copy. The lede admits the strategy out loud, the lead tile is the bet, the other two are where everyone goes anyway.
Caption bars sit below images per the collection's no overlay rule. The stacked pair is a small array, the lead is bespoke since its size is the point.
Reach for this block on home pages when one category needs pushing, a new season, an underperforming aisle with new stock, while the bankers stay reachable. Rotate the lead seasonally, a permanent bet stops being one.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the seasonal push beside the two bankers. Other arrangements:
Tip: the bet should change with the calendar, a quarterly rotation keeps regulars finding something moved.