Material Tiles Row
Browse by material, each tile with its source and product count.
Browse by material, each tile with its source and product count.
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Material Tiles Row reorganizes browsing around what things are made of, four tiles each naming the material, where it comes from, woven in Scotland, tanned in Tuscany, and how many products it becomes. The lede states the navigation thesis, if you know you want leather, start from the leather.
Materials are one array. Material first browsing fits stores where the inputs, not the categories, are the brand.
Reach for this block on a homepage or about page for a maker brand with a short material list. Each tile should land on a filtered collection, the count promises the page is not empty.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the material index. Other tile rows:
Tip: the source line under each material is doing the premium positioning, woven in Scotland justifies prices a category tile never could.