Category With Buying Guide Band
A category grid with an inline buying guide that names which bag to buy first, by job, by name.
A category grid with an inline buying guide that names which bag to buy first, by job, by name.
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Category With Buying Guide Band pairs four product tiles with an inline guide titled Which one, honestly, that names by product rather than by adjective. The Commuter Pack for the commute, built laptop first, hosed down in the rain test before any design ships. The Field Tote for buying your first one, simplest construction, easiest to repair, and the admission that most people who start elsewhere end up with one anyway. The Roll Top gets its honest caveat, skip it if your laptop comes out six times a day. The footer closes the loop, sixty day returns and used is fine if you chose wrong anyway.
Products are one array, guide entries a second array. The guide doing the choosing the grid cannot is the premise on which the block earns its place.
Reach for this block as the bags category landing page, above the full product grid. The guide entries must reflect the actual range or they read as filler rather than advice.
A natural flow around it on an Ecommerce Pro page:
Before
After
One strong use is the bags range with the four scenario guide. Other buying guide bands:
Tip: the caveat on the Roll Top, skip it if your laptop comes out six times a day, converts the guide from marketing to advice and is why it gets read.