About this block

Made In Numbers compresses the brand story into six stat tiles, each with one context line, and the selection does the positioning, products down on purpose, a posted rejection rate, zero wholesale accounts by choice. Numbers that cost something to claim, which is what makes them a story section instead of a stats section.

Numbers are one array. Two of the six should be numbers a conventional brand would hide.

When to use

Reach for this block on the brand story page as the quantified recap, after the letter and timeline have earned the context the tiles compress.

A natural flow around it on an Ecommerce Pro page:

Before

• Brand timeline

After

• Guarantee band taking one number to its page
• Product grids

What you can display

One strong use is six making numbers with two uncomfortable ones. Other bands:

• Roast numbers. Batches per week, days to dispatch, cupping scores.
• Farm numbers. Hectares, harvest windows, hands at picking.
• Print numbers. Editions, presses, papers stocked.

Tip: 1 in 40 rejected at QC sells more bags than 39 in 40 passed would, frame quality numbers from the strict side.