Stats With Context
Three figures each followed by a full sentence naming the client, the quarter, and the measurement method so no result appears without the context that earned it.
Three figures each followed by a full sentence naming the client, the quarter, and the measurement method so no result appears without the context that earned it.
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Stats With Context is the honest-stats block, three figures each followed by a label and a full sentence of context so the number is never naked: a 28% conversion lift on the onboarding redesign for Ledger, measured over a 90-day cohort after launch in Q3 2023; 4h saved per week reported by analysts at a Series B fintech in a 12-person survey two months post-launch; and 6wk from brief to launch for Verdant Health, tight scope agreed in advance, no changes after kick-off. The heading reads results with the context intact.
Stats are one array in a three-column gap-px grid. The context paragraph is the distinctive element, naming the client, the date, and the measurement method removes the ambiguity that makes bare percentages untrustworthy.
Reach for this block on a homepage or a case study page where you want outcomes to read as documented rather than asserted. The installer swaps the three figures, labels, and context paragraphs, naming a real client or project type and a real measurement in each.
A natural flow around it on a Portfolio Pro page:
Before
After
One strong use is the documented-outcome trio for a freelance product designer. Other context stat sets:
Tip: name the project and the quarter in the context sentence, a result without a date and a source reads as invented.