About this block

Value Pricing Note is a two-column prose block: the left side carries three paragraphs arguing honestly why project pricing beats hourly (the client gets predictability, speed is rewarded not penalised, scope is a shared responsibility), plus two actions, Get a project quote and See hourly rate. The right side lists the three reasons as a divided stack, each with a short heading and a body paragraph that develops the argument. The heading, Why I price by project, stakes the position plainly.

Three reason objects drive the right column. The two-column layout keeps the argument readable: prose sets the position, the divided list makes each claim scannable.

When to use

Reach for this block on a pricing page before or after a rate or tier grid, to give the visitor context for why the numbers are structured the way they are. The installer rewrites the three reasons and the lede to match their own honest argument.

A natural flow around it on a Portfolio Pro page:

Before

• Services overview

After

• Pricing tiers
• Hourly rate card

What you can display

One strong use is the project-pricing philosophy for a freelance designer. Other pricing-philosophy shapes:

• Studio voice. The same argument rewritten as we, for a small team with a shared position.
• Value-based brief. Focused on outcome value rather than time, for practitioners who price at the high end.
• Transparent cost breakdown. A prose explanation of what drives price variation project to project.

Tip: the second CTA linking to the hourly rate does more than an email link, it signals the position is principled not rigid and captures visitors who need the hourly option.