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An hourly rate stated plainly with included and excluded item columns, a four-hour minimum, and a ruled list of three scenarios where hourly billing makes more sense than a fixed scope.
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Hourly Rate Card states the rate plainly, $175 per hour with a four-hour minimum, then splits what that covers into two side-by-side columns: included (design, research, strategy, Figma files, written notes) and not included (rush work, print, motion, code). The right column carries three honest use-cases in a ruled list: exploration and audits, ongoing advisory, overflow capacity, each with a concrete detail sentence explaining why hourly fits there better than a fixed scope.
Three arrays drive the block: included items, excluded items, and the when-it-works rows. The two-column split gives the included and excluded lists comparable weight without padding either side.
Reach for this block on a pricing page that also shows project-based rates, to give visitors a clear way to choose between the two structures. The installer swaps the rate, the minimum hours, and the three when-it-works scenarios to match their own practice.
A natural flow around it on a Portfolio Pro page:
Before
After
One strong use is the freelance design hourly rate card. Other rate structures:
Tip: the not-included column does half the work, it stops the rate looking like an all-in ticket and prevents scope disputes before they start.