Referral Chain
A split layout pairing a large referral share figure and fact rows with a ruled list naming who introduced whom, the work, and the year.
A split layout pairing a large referral share figure and fact rows with a ruled list naming who introduced whom, the work, and the year.
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Referral Chain is a split layout that makes word of mouth the headline. The left panel pairs a large 9 of 12 figure, clients in the last three years who arrived through a referral, with fact rows: zero spent on advertising, eleven days from introduction to kickoff, five of seven referrers who came back. The right panel is a ruled list of who sent whom, each row naming the referrer, the new client, the work delivered, and the year the chain continued. Ledger sends Atlas Logistics; Atlas Logistics sends Tend Health.
The facts and chains are two arrays, the chain rows carrying referrer, client, work, and year fields. Naming both ends of each introduction is the distinctive choice, it turns a claim about referrals into a visible chain you can follow.
Reach for this block on an about or clients page where a referral driven practice is the story worth telling. The installer updates the headline figure and fact rows with their own numbers, then edits each chain row with a real referrer, the client they introduced, the work, and the year in tabular-nums order.
A natural flow around it on a Portfolio Pro page:
Before
After
One strong use is the referral chain roster. Other row uses:
Tip: keep the headline figure honest, 9 of 12 reads truer than a round hundred percent and the fact rows underneath it carry the proof.