About this block

Not Found 404 treats a dead end as a routing problem. The ghosted code sits above a human headline, that page moved or never was, a reassurance line, nothing is broken on your end, then three exits in order of usefulness, a search pill, chips for the pages people were probably hunting, and a quiet homepage button.

The likely pages are one array worth wiring to your real top 404 referrers, analytics knows what people were looking for when they landed here. The search pill connects to the same dialog as the FAQ search blocks.

When to use

Reach for this block as the site wide 404. The chips earn their place when data driven, pricing, docs, and changelog are the defaults because they are the usual suspects in B2B 404 logs. It pairs stylistically with server-error-500, same skeleton, different honesty.

A natural flow around it on a Marketing Pro page:

Before

• Navbars which should stay present on error pages

After

• Footers so even the dead end has working exits

What you can display

One strong use is the standard site 404. Other variants:

• Docs 404. Search the documentation as the pill with version chips beneath.
• Store 404. Discontinued product pages routing to the replacement.
• Event 404. Last year page routing to the current edition.

Tip: wire the chips to real 404 analytics quarterly, the page people wanted changes and the chips should follow.