Coming Soon

About this block

Coming Soon is the pre-launch page that commits to a date. The wordmark, the product one liner, then the launch date at display size, the largest element on the page because it is the only news the page has. The email form follows with the two email promise in small print, one the week before, one on the day, that is the whole list.

Everything is strings. The date at display scale is the design decision, soon is a shrug, September 18 is a promise, and pages that name the day collect better emails. The email count promise converts the list shy.

When to use

Reach for this block when the launch has a date you will keep. For dateless prelaunch, use the waitlist blocks instead, they trade on exclusivity rather than anticipation. This page should be replaced by the real site the morning of the date it shows.

A natural flow around it on a Marketing Pro page:

Before

• Nothing. This is usually the entire site.

After

• Nothing. The form is the only action.

What you can display

One strong use is a product launch with a kept date. Other countdowns:

• Feature launch. A marquee capability with its ship date for existing customers.
• Event opening. Ticket sales opening date for a conference.
• Book or course. A content product with its release day.

Tip: the email promise in the footnote is a contract, two emails means two, the launch list is the worst list to burn.