Yearly Themes
The three directive themes the year answers to, with reasoning and in flight bets.
The three directive themes the year answers to, with reasoning and in flight bets.
The Marketing Collection unlocks the source for every Marketing block. All Access unlocks every Collection.
Already purchased? Log in
Yearly Themes is the roadmap at the altitude that survives. Three theme cards each carry a ghost numeral, the theme as a directive sentence, make reporting disappear, the reasoning paragraph, and the in flight bets along a ruled footer. The lede draws the contract, the roadmap moves weekly, the themes do not.
The themes are one array. Directive phrasing is the craft, themes written as verbs commit where nouns just categorize. The traces to one of these three sentences claim is auditable against your changelog, which is the point.
Reach for this block above roadmap-columns as the strategy layer, or alone on pages where item level roadmaps would overcommit. Buyers betting years on a vendor care more about the themes than the tickets, this is the section for them.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the three product themes of the year. Other altitudes:
Tip: phrase themes as directives with verbs, a theme you can fail at is a theme worth publishing.