Plans By Audience
A centered tab switcher for freelancers, teams, and agencies, each revealing two plan cards with prices, feature lists, and a highlighted pick.
A centered tab switcher for freelancers, teams, and agencies, each revealing two plan cards with prices, feature lists, and a highlighted pick.
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The source for every Marketing block is included with Basic and Pro. Pick a plan to copy the code.
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Plans By Audience splits one pricing page into a few smaller decisions. A centered heading and subheading sit above a tab switcher for freelancers, teams, and agencies. Selecting a tab reveals a pair of plan cards priced and described for that segment, so a visitor only ever compares the two options that apply to them instead of scanning one crowded grid of every tier you offer.
Each card carries a name, a one line audience description, a price with its unit, a CTA button, and a checked feature list, with the recommended plan framed by a primary ring. The whole section is fully static, driven by a single typed array of audiences and drawn with theme tokens, so adding a segment or rewriting a plan is a matter of editing the data rather than the layout.
Reach for this block when the same product sells to distinct kinds of buyer at different price points, and a flat table would force each of them to hunt for their row. Splitting the plans by audience lets you speak to a freelancer, a product team, and an agency in their own language, with pricing units that make sense for each: per person, per seat, or a flat monthly rate.
A natural flow around it on a Marketing Pro page:
Before
After
The obvious fit is one product with plans shaped per audience. A few other ways to use the frame:
Tip: default the switcher to the audience you most want to convert, and keep each tab to two plans so the choice stays a comparison, not a scan.