Certification Path Steps
Three certification stages with honest hours and what each one unlocks.
Three certification stages with honest hours and what each one unlocks.
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Certification Path Steps maps the partner education road. Three connected stages each state the honest effort, hours plus the live review format, and what completing unlocks, margins, directory placement, lead routing. The lede positions against the industry norm, no multiple choice theater, live reviews with humans.
The steps are one array of title, effort, and unlocks. Stated hours respect agency economics, partners bill time and a program that hides its cost gets deprioritized. The unlocks connect to partner-tiers-cards requirements.
Reach for this block on partner pages between the tiers and the application, it answers what certified actually takes, the question agencies ask before committing staff hours. The live review claims must match the real program.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the agency certification ladder. Other paths:
Tip: state the hours, agencies price everything in billable time and respect programs that do the same.