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Four numbered back issues as linked rows with the subscribe form for the next one.
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Newsletter Archive List sells the subscription with back issues. Four numbered issues run as linked rows with dates and real titles, the archive policy stated plainly, all public, subscribing saves the trip, and the form button personalized to the next issue, get issue 39. Specific titles do the persuading.
The issues are one array. The public archive position is the strategy, gated archives protect nothing and ungated ones are permanent salespeople. The numbered button is a small device that implies continuity.
Reach for this block on newsletter landing pages for publications old enough to have hits, it outperforms promise based capture like newsletter-split-with-perks once the archive can speak for itself. Pick the four strongest issues, not the four latest.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the greatest hits of a monthly letter. Other archives:
Tip: name the next issue in the button, get issue 39 turns subscribing into continuing.