About this block

Split With Comparison is a two column hero. The left column holds a large headline, a lede, and two CTAs. The right column is a bordered panel split into two labeled columns: the old way as muted items with a cross, the Acme way as checked items, closed by a full width footer line about how fast teams switch. The contrast between the two columns carries the argument. The layout fills the viewport and ships without its own header.

The old way and the new way are two plain arrays read line for line, so the rows stay paired and the panel reshapes by editing strings. The divider flips from a horizontal rule on phones to a vertical one on wider screens, which keeps the two columns readable at every width. The footer line is one sentence you can replace or remove.

When to use

Reach for this block when your product wins by replacing a painful status quo rather than by adding features. Laying the old way beside the new way names the pain a visitor already feels and answers it in the same glance, which a feature list cannot do. It argues by contrast where split-with-metrics argues by number, so pick it when the villain is a workflow, not a competitor.

A natural flow around it on a Marketing Pro page:

Before

• A navigation header to anchor the page before the hero fills the fold

After

• Features to show how the new way in each row actually works
• Comparison to widen the contrast into a full competitor table

What you can display

One strong use is old workflow versus new workflow for a category you are disrupting. Other pairings that fit the two columns:

• Us versus a rival. Name the competitor in the left heading and let the checked column claim the difference.
• Before and after. The same team before your tool and after it, with the rows tracing the day to day change.
• Manual versus automated. The hand built process on the left and the hands off version on the right.

Tip: keep the two columns row for row parallel, each old line should have the new line that answers it sitting directly across.