Split With Stat Cards

About this block

Split With Stat Cards translates features into measured outcomes. The copy column reframes the page, features are promises, these are receipts, and the right column answers with a two by two grid of mini stat cards, each a number, a label naming the change, and a trend note attributing it to a capability. The zero card, no exports needed, shows the format can carry wit.

The stats are one array of value, label, and trend. Each card should trace to a feature shown elsewhere on the page, the section works as the measurement layer of the feature story rather than a standalone stats block, which is what separates it from the Stats group.

When to use

Reach for this block midway through a feature heavy page, after capabilities have been shown and before pricing asks for the decision. It gives skimmers a quantified summary of everything above it. Prefer with-stat-band when you want one row of large numbers, this grid when each number needs its attribution note.

A natural flow around it on a Marketing Pro page:

Before

• Feature showcases whose outcomes these cards measure

After

• Pricing while the arithmetic is fresh
• Case Studies for the named versions of the numbers

What you can display

One strong use is the four numbers customers mention unprompted. Other grids:

• Onboarding outcomes. Time to first send, first report, and first automation as the cards.
• Efficiency set. Hours, meetings, exports, and tools eliminated, with the zeros doing the talking.
• Quality set. Deliverability, accuracy, and uptime traced to the features that produce them.

Tip: give every card a trend note naming its feature, an unattributed number is a stats block, an attributed one is an argument.