Split With Stat Cards
Feature copy beside a two by two grid of mini stat cards with attribution notes.
Feature copy beside a two by two grid of mini stat cards with attribution notes.
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Split With Stat Cards translates features into measured outcomes. The copy column reframes the page, features are promises, these are receipts, and the right column answers with a two by two grid of mini stat cards, each a number, a label naming the change, and a trend note attributing it to a capability. The zero card, no exports needed, shows the format can carry wit.
The stats are one array of value, label, and trend. Each card should trace to a feature shown elsewhere on the page, the section works as the measurement layer of the feature story rather than a standalone stats block, which is what separates it from the Stats group.
Reach for this block midway through a feature heavy page, after capabilities have been shown and before pricing asks for the decision. It gives skimmers a quantified summary of everything above it. Prefer with-stat-band when you want one row of large numbers, this grid when each number needs its attribution note.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the four numbers customers mention unprompted. Other grids:
Tip: give every card a trend note naming its feature, an unattributed number is a stats block, an attributed one is an argument.