Numbered Feature Rows
Three features argued editorially in ruled rows with ghost numerals and proof lines.
Three features argued editorially in ruled rows with ghost numerals and proof lines.
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Numbered Feature Rows gives three features the editorial treatment. Ghosted oversized numerals lead wide ruled rows, each with a claim written as an outcome, the calendar that ends status meetings, a paragraph that argues it with a story, and a proof line in primary carrying a number. No icons, no mockups, the conviction is the design.
The features are one array of claim, text, and proof. Claims do the heavy lifting, each names the after state rather than the capability. The proof lines keep the essays honest, every row ends in something measured.
Reach for this block when three capabilities deserve persuasion rather than presentation, typically the three reasons customers actually switch. It is the features counterpart of principles-numbered and sits well on pages that already used mockup blocks higher up, words deepen what pictures introduced. Three rows only, the format inflates badly.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the three switching reasons, argued. Other trios:
Tip: write the claim as the sentence a customer would say after six months, then prove it in the paragraph.