Event Stats Banner
A banner of four numbers from last year, attendance, reach, rating, and return intent.
A banner of four numbers from last year, attendance, reach, rating, and return intent.
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Event Stats Banner is last year doing the selling for this year. One bordered row pairs a short heading and context line with four numbers from the previous edition: attendance, reach, session rating, and intent to return. The return rate is the closer, it answers the question attendees actually weigh, was it worth other people coming back for.
The stats are one array of value and label. The numbers should come from your real post event survey, the rating and return figures only persuade because they could have been worse. The banner slots between heavier event sections without claiming a full section of height.
Reach for this block on the landing page of a recurring event, under the hero or between the speakers-grid and the agenda. First time events have nothing honest to put here, use a speaker count and program facts instead, or skip straight to the agenda. It shares the banner shape of team-stats-banner, tuned for attendance decisions.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the four headline numbers of last edition. Other banners:
Tip: include one number below five stars or one hundred percent, perfection in event stats reads as a survey nobody filled in.