Reading List Cards

About this block

Reading List Cards recommends what you did not write. Four external resources, each with its source credited, including a competitor, and a why sentence that shows real engagement, we disagree with section four, better than anything we have written. The fourth entry argues against buying your product at all, with the invitation to read your answer.

The readings are one array of title, source, and why. The generosity is the positioning, brands secure enough to cite competitors and counterarguments read as authorities, and the disagreements inside the whys prove the reading happened.

When to use

Reach for this block on editorial and resources pages where prose sections have established a voice worth trusting on sources. The against us entry is the move, only include it with a real answer to link.

A natural flow around it on a Marketing Pro page:

Before

• Content sections earning the authority this list spends

After

• Blog sections with your own writing beside the borrowed
• Newsletter for readers who want the curation monthly

What you can display

One strong use is the four resources you recommend on calls. Other lists:

• Onboarding reading. What new customers should read before week one, yours and not.
• Industry canon. The pieces that define your category, curated honestly.
• New hire list. The internal reading list, published for candidates.

Tip: include the piece that argues against you and link your answer, no other section can buy that much confidence this cheaply.