Tco Table
A total cost table with stack and Acme columns, a totals row, and named assumptions.
A total cost table with stack and Acme columns, a totals row, and named assumptions.
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Tco Table does the full costing buyers do privately. Four monthly cost lines, subscriptions, implementation, reporting hours, and integration maintenance, run against the typical stack and Acme, ending in a shaded totals row and a yearly savings sentence that names its assumptions, hours at a loaded rate, your numbers will differ, the shape will not.
The rows are one array and the totals are strings, keep them arithmetically consistent because buyers check. The assumption footnote is what makes a vendor authored TCO table survivable, it concedes precision while defending direction.
Reach for this block when your real pitch is total cost rather than sticker price, consolidation plays and high service categories. It is the spreadsheet version of cost-breakdown-bars, better when the cost lines themselves are the argument, the bars better when the visual gap is. Finance reviewers will screenshot this table, build it for that.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the full stack costing for a consolidation pitch. Other tables:
Tip: name the hourly rate in the footnote, an auditable assumption converts the skeptics that a clean total never will.