Interview Story
A case study told as an interview, with the customer intro and headline numbers beside four question and answer exchanges.
A case study told as an interview, with the customer intro and headline numbers beside four question and answer exchanges.
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Interview Story lays a case study out as a conversation across two columns. The left column introduces the customer with a company name, an outcome heading, a short setup paragraph, an avatar with name and title, and a divided rail of three headline numbers. The right column carries the interview itself: four question and answer pairs separated by thin rules, each in the customer's own words.
The two columns are independent. You can swap the avatar, attribution, and the three numbers on the left without touching the exchange on the right, and each question and answer pair can be rewritten, added, or removed on its own. The block uses text and theme tokens only, so it needs no imagery beyond the single avatar.
Reach for this block when a customer's own voice is the most persuasive asset you have. A transcript style interview reads as candid in a way a polished paragraph cannot, so it suits a product page or a dedicated case study route where a named operator walks through what changed for their team. The headline numbers on the left give a skimming visitor the result at a glance, while the exchange rewards anyone who reads on.
A natural flow around it on a Marketing Pro page:
Before
After
The frame fits any story that benefits from a real voice and a few hard numbers. A few ways to use it:
Tip: keep each answer to three or four sentences so the interview stays scannable and the two columns finish at a similar height.