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The methods section on the page, sample, definitions, exclusions, and named bias.
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Methodology Note is the methods section published with pride. Five ruled rows cover sample, period, definitions, exclusions, and bias, each written to preempt the statistician in the replies, including the sentence most reports never print, the one naming your own population bias. The lede invites the audit directly.
The items are one array of label and text. The bias row is the credibility multiplier, admitting your sample skews is what lets every other number survive scrutiny. Definitions should name the unpopular choices, excluding privacy opens, and own their cost.
Reach for this block at the foot of any benchmark or report page, after the charts and the reference table. Data content gets challenged in public, and the report with a visible methods section wins those exchanges before they start. Skipping it caps how far your benchmarks travel.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is the methods behind a platform data report. Other notes:
Tip: write the bias row first, the report that names its own skew is the one analysts quote without a disclaimer.