Search blocks by description or jump to a page.
A two column about section pairing a heading and argument with a ruled list of six firm refusals, each stating the reason it holds.
The source for every Marketing block is included with Pro and Team. Start a plan to copy the code.
Already on a plan? Log in
What We Don't Do states identity through refusals. A heading and short argument sit on the left, beside a ruled list of six things the company will never do, each a firm refusal with the reason it holds, closed by a line on what saying no makes room for. Values are cheap until they cost something, so the block publishes the refusals instead.
The refusals are one array you replace with your own, each a title and the reason it stands. Because every no on the list has a stated cost, the block reads as a commitment rather than a slogan, and the closing line turns the refusals into the yes they fund.
Reach for this block on about pages where positioning comes from restraint, independent companies, privacy first products, and teams whose promise is what they refuse to do for money. It differs from a values grid by being concrete and falsifiable rather than aspirational.
A natural flow around it on a Marketing Pro page:
Before
After
One strong use is a company statement of the lines it will never cross. Other refusals:
Tip: attach a cost to each no, a refusal that never tempted you is not worth publishing.