Large Image Split
A split promo with a large image filling one half and an offer on the other. Frames a hero product next to a discount and a clear, single button.
A split promo with a large image filling one half and an offer on the other. Frames a hero product next to a discount and a clear, single button.
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Large Image Split is a two-column promo that fills the right half of the viewport with a product photograph while the left half holds the offer copy. The content column opens with a secondary badge, then a bold headline, a short paragraph, a checkmark list of three selling points, and a pair of buttons side by side. The image column stretches to the full height of the block and covers its area with an object-fit crop so no part of the product photo is wasted.
The badge label, headline, paragraph, and each checkmark item are all independent pieces of copy you can rewrite freely. The list length can shrink or grow without breaking the layout, and either button can be removed if a single call to action is all you need.
Reach for this block when a listing or campaign needs a hero-scale visual but the page is not a full hero section. It works well as the opening section of a property detail page on a real estate marketplace, where the photograph does the selling and the copy column presents the key credentials alongside a clear next step. It outperforms a centered promo here because the large image carries emotional weight that a small thumbnail alongside a headline cannot match.
A natural flow around it on an Ecommerce page:
Before
After
The structure suits any situation where a single strong image pairs with a short list of credentials or promises. A few concrete fits:
Tip: choose a photograph with a clear subject on one side and open space on the other so the image reads well even when it is cropped to a tall aspect ratio on smaller screens.